# Knowledge Base Basics

> Learn how the Reaktly knowledge base powers AI-driven answers.

URL: https://docs.reaktly.com/docs/getting-started/knowledge-base-basics

## What Is the Knowledge Base?

The knowledge base is the foundation of Reaktly IQ. It stores your content — articles, product info, FAQs, documentation — as vector embeddings that the AI uses to answer visitor questions accurately.

## How It Works

1. **You provide content** — Import from your CMS, database, or paste manually
2. **We process it** — Content is chunked, embedded, and indexed
3. **AI answers questions** — When a visitor asks something, the AI searches your knowledge base and generates an accurate response

## Adding Content

There are several ways to populate your knowledge base:

- **Manual entry** — Add items directly in the dashboard
- **Ingestion API** — Push content programmatically from any source
- **Built-in connectors** — Use pre-built integrations (Shopify, WordPress, etc.)

See [Integrations](/docs/integrations) for detailed guides on connecting your data sources.

## Best Practices

- **Keep content up to date** — Stale content leads to inaccurate answers
- **Be specific** — Detailed content produces better AI responses
- **Use source types** — Categorize items (PRODUCT, ARTICLE, SERVICE, etc.) for better context
- **Monitor conversations** — Review AI responses to identify knowledge gaps